As its name suggests, Book Pride was born in 2014 to give prominence to a segment of the industry expressing the quality and attentiveness of small and middle-sized Italian publishing. The event was first launched in Milan. As it progressively grew, the Genoa edition of the event was subsequently introduced.
Through the years, the fair has always kept its independent profile, working side by side with publishers. However, the financial weakness of the fair was exacerbated by the two-year stop due to COVID, resulting in a debt situation requiring an urgent change of direction and a new industrial model.
The operation was facilitated by Eventi 3 Srl, a shareholder of both events, who will bridge the old and new management. Book Pride must evolve and integrate with the Turin International Book Fair projects.
A new phase of the fair is born: securing the event, but above all, it is designed to innovate and expand it. The goal is to systematise skills, communication power and economies of scale to innovate the event while staying true to its founding principles. Salone del Libro's entry aims to build a more solid home for independent publishing, for all small and middle-sized publishers